New Older Adult Data from OCLC!

In my previous post, I wrote a quick summary of the recent Online Computer Library Center (OCLC) report called "Sharing, Privacy and Trust in our Networked World". The OCLC added a page called "What do you think?" to enable people to comment about this study. I commented on the study and asked if they could provide more information concerning older adult online activities. Well, I am very excited that they have answered my request! Joanne Cantrell, from the Market Research Department of OCLC, stated that:

"More than half of the respondents 50+ have used a search engine, browsed/purchased items and books online, used an online banking site, and have sent or received an e-mail during the last 12 months. Except for the usage of online dating sites and business-related social sites, the 50+ age group was less likely than respondents ages 14/15 - 21 and 22 - 49 to have participated in interacting activities (e.g., social networking, instant messaging, etc.) and creating activities (e.g., usage of social media sites, creating a Web page, etc.) during the last 12 months."

Joanne Cantrell then posted a link to additional data about older adults - a new graph of Online Activities by Age in pdf format. The most popular online activity of older adults is using email, followed by using search engines, purchasing items online, and online banking. Over 50% of internet users 50+ have bought a book online, although about only 10% had read an e-book. Only about 5% of these older adults blog.

I think that this data shows that older adults are comfortable buying books online, but they are not using our online library catalogs for books or articles. I think that this indicates that libraries need to market these resources to older adults. Also, at this time there are not many older adults using social networking sites. It may be some time before social networks become popular for this age group. Until that time, it may be hard to interest older adults in social networking or social bookmarking activities provided through their library website and online catalog.

Statistics on Older Adults from the Recent OCLC Report

The Online Computer Library Center (OCLC) is a nonprofit library service and research organization which creates cataloging records and hosts the WorldCat union catalog. This catalog has records from 9,031 different libraries. The OCLC has just published a report called "Sharing, Privacy and Trust in our Networked World", based on a study of over 6,000 respondents from Canada, France, Germany, Japan, the United Kingdom, and the United States (found via the Tame the Web blog). Twenty-seven percent of these respondents were age 50+. The study found that "The clear majority of adults over the age of 50 have experience using the internet." (p. 1-2). This is an excellent report about how people are using the internet, how they view privacy issues online, and it also includes statistics about library web site use.

Here are some of the age 50+ group statistics from the study:

• a majority of 50+ respondents have used the internet
• 30% have been online for more than a decade
  
• 40% have used instant messaging
• 31% have read blogs
• Those who used a commercial site chose Amazon, Ebay, and Walmart as their favorite commercial sites.
• 22% used their library website
• Those who have used a social networking site chose Classmates.com as their favorite site with Myspace as their second choice.
• Those who have used a social media site picked YouTube, Snapfish, and Yahoo!Photos as their favorite sites. (Note: Yahoo!Photos is now closed).
• The most common reasons for joining a social networking site was to be part of a group or community, because their friends use that site, or because the website is useful.
• Older adults had more privacy concerns about the internet than younger people.

What does this report mean for older adult library services? If libraries are going to engage older adults with their library website and perhaps offer online social networking of some sort through the library website, this is data we need to consider. Older adults like to be "part of a community" and libraries can create online communities for different hobbies and clubs that are located within our physical community. However, I think that the greatest opportunity for libraries is to have a website that "is useful". We can be a portal to local information, especially local history, and also provide ways for people to record their own historical information. In addition, we can provide authoritative links to useful internet sites for older adults.

MedlinePlus launches local health search

MedlinePlus is the online health information website provided by the U.S. National Library of Medicine and the National Institutes of Health. It has a health topic search, information about prescription drugs and supplements, a medical encyclopedia, and directories for finding hospitals and doctors. MedlinePlus also has a website for Spanish speakers.

The newest addition to the MedlinePlus health website is the "Go Local" search (link via ResourceShelf blog). This search allows people to find local health resources. The basic search is available for all fifty states and just covers hospital locations.

However, the complete search has three different ways to find information. One can search by county for all types of services, search for specific type of health care provider (such as nursing homes, physicians, and pharmacies), and search for local services by topic (i.e. particular diseases or health issues). The complete search capabilities are currently available for Alabama, Arizona, Delaware, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, Nevada, New Mexico, North Carolina, Ohio, South Carolina, parts of Texas, Utah, Vermont, and Wyoming. More states will be added over time. This could be very helpful for older adults who are looking for caregivers in their area. The search includes local counselors/therapists, home health care services, hospice care services, adult day care services, crisis services, senior centers, and support groups. This website would be a good addition to any library’s “older adult” link list.